In the building industry, “green” has become a buzzword. Too often, it means little more than checking the basics: Energy Star appliances, some locally sourced materials, or a nod to recycled content. Those things matter – but they’re just the starting point.
At Alair Asheville | Red Tree, “high-performance” means far more than meeting minimum requirements. It’s about building smarter, healthier, and more resilient spaces across every category of our work – custom homes, renovations, commercial projects, and investor builds.
Our Sustainability Ethos: Built Into Every Decision
From the earliest design conversations to the finishing touches, every choice is filtered through three questions:
- Will it improve energy efficiency and performance?
- Will it protect the health and comfort of the people inside?
- Will it deliver lasting value over decades – not just years?
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That’s why we integrate strategies like:
- DOE Zero Energy Ready certification as a baseline for new builds
- Advanced building envelope techniques to reduce energy loss
- Indoor air quality systems that exceed code requirements
- Native landscaping that restores local ecology
- Solar integration with battery backup for resilience
- Material selections that minimize off-gassing and environmental impact
Going Beyond Standards
Many builders stop at “efficient.” We push toward net-zero or net-positive, where a home or building produces as much – or more – energy than it consumes.
That’s the difference between meeting code and leading change.
It’s also why our projects have earned recognition at the local, regional, and national level:
🏆 Best Green Single-Family Home
🏆 NAHB Best in American Living Award – Sustainable Project
🏆 Green Builder Media – Green Home of the Year
These awards aren’t just plaques on a wall – they’re proof that performance, beauty, and durability can coexist in every category of building.
High-Performance Across Project Types
- Custom Homes – Net-positive builds in the mountains, designed for both beauty and efficiency.
- Whole-Home Renovations – Upgrades that modernize while dramatically improving energy and water performance.
- Commercial Spaces – Workplaces that prioritize comfort, air quality, and operational savings.
- Investor Builds – Turnkey homes that are market-ready and carry the value of high-performance design.
Whether we’re revitalizing a historic structure or starting from the ground up, the commitment stays the same: thoughtfully built, intentionally designed, ready for what’s next.
Why It Matters
High-performance isn’t just an environmental choice – it’s a business and lifestyle decision. It lowers utility bills, extends building lifespan, increases resale value, and improves everyday comfort.
And perhaps most importantly, it sets a new standard for what should be expected from the building industry.
📲 Let’s talk about your next project.
Whether you’re dreaming of a custom home, planning a commercial space, or exploring an investment build, we can help you go beyond the basics – into true high-performance.
Contact Brandon today at 828-202-5131 Ext. 712 or via email at brandon.bryant@alairhomes.com
