Come hear me speak at the NAHB International Builders' Show!
Taking the Mystery Out of Marketing High Performance. This is a master session being offered on Thursday.
Having trouble marketing high performance? You’re not alone. The problem—the enormous disconnect between what builders think they need to tell a buyer and what that buyer is actually looking for. During this Master Session, you’ll hear straight from those “in the trenches” who have found marketing methods and messages that truly resonate. We’ll first explore detailed research into buyer preferences; the good news, many preferences actually relate to high performance even though the buyer may not realize it.
Hope to see you there.
January 10-12, 2017 / Orlando
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